This is a really fun project to be involved in and will be a work in progress during 2015. Martine Moriarty is a talented artist based in Dingle, Ireland. Whilst she has a website and has started to use social media, Martine feels that her Digital Presence needs an overhaul to create an identity and give her real marketing power to promote her work outside of the tourist season which is short lived.
Stage One – Photography
Martine is a prolific artist but her works to date have never been professionally captured. It was a natural starting point to photograph her hand crafted products in order to give Martine a rich image resource bank that she can use across the board to continue marketing throughout the year.
The next step is creating an identity for Martine Moriarty ‘the brand’. By creating a style guideline we can make sure that Martine has consistency in how her branding is applied both online and off. We’ve applied this to her corporate stationery and promotional flyers. Finally, SheCodes will redesign and develop Martine’s website itmustbedingle.com ready to launch as an e-commerce store.